iPhone Creative Brief

1. List All the Features You Think Users Might Like
• Campus Map
• Class Schedule
• Student Calendar
• Class Syllabi
• Campus Happenings
• Campus Alerts
• Student Activities
• Nearby Restaurants/Food
• File transfer from computer for notes
• Connects to Facebook
• Connects to school email
• Connects to LinkedIn
• Connects to myAiCampus.com
• Registration on the go
• Books/Library
• Midterm Grades/Final Quarter Grades/GPA
• Virtual Bulletin Board for ride share/actors/models

2. Determine Who Your Users Are
Students currently attending The Art Institute of Seattle, who own an iPhone, need something to help them stay organized and connected.
3. Filter the Feature List Through the Audience Definition
Main Features: Class Schedule/Assignments, Calendar, myAiCampus
Application Definition Statement: “Great way for the AiSeattle Student to stay connected and organized.”

4. Don’t Stop There
Use your application definition statement throughout the development process to determine the suitability of features, controls, and terminology.
Students will want something simple and very easy to use, an app that will help them get answers about school/their schedule fast and efficiently. The design of the app is very important considering the fact that most of the students using the app will be in a design focused degree. It should help student stay organized with reminders/alarms of events, activities, and/or tests or assignments that are due.